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You may find yourself or bridesmaids thinking this very question on the journey leading up to your wedding day. If you do your own make-up every day or for a special occasion, why do you need to pay someone else to do it for your wedding day?


One thing that all brides have in common is that they want to look their absolute best on their wedding day, as all eyes (and camera lenses) will be on them on them. A lot of thought and budget goes into the dress, shoes, jewellery and photographer to capture how beautiful you look, but sometimes one of the important parts of looking stunning - your face - is left at the bottom of that list.


Having applied the make-up for countless brides, as a wedding make-up artist, there are quite a few reasons why having your make-up applied by a professional on your wedding day should be high on your list, which I’ll take you through...


Why use a make-up artist for your wedding?

Flash photography

A camera flash can have quite an affect on how make-up looks - what you thought was a natural look changes into a no make-up at all look. Make-up artists know how much to apply and use specialised make-up which has enough pigment in to show up in photos. It’s an art to ensure you have enough make-up on so that your features are defined in photos but also look stunning in person.

Looking your absolute best

Many of us get stuck in a rut when it comes to make-up and use the same colours, products and techniques every time we do our make-up. It’s hard for us to be objective about ourselves and are often our own worst critic.


A professional make-up artist looks at you with a fresh, artistic eye and knows exactly what colours and techniques are needed to enhance your best features. Make-up artists are trained to look at your face shape, feature proportions and are also skilled in camouflage or other techniques to minimize any flaws.


A good make-up artist will ask about your own make-up style and create a look that ties in with that, enhancing it with some new ideas. You still want to look like you on your wedding day, just a more stunning, radiant, polished version. Having a trial is important so you can try out different looks and be totally confident in how you’re going to look on your special day.

Making it last

Your make-up needs to last throughout your day and reception - yes, you’re going to have to touch up your lips, but you don’t want to waste time in the middle of your day, touching up your foundation or eyeshadow.


Good make-up artists have plenty of techniques and products to ensure make-up lasts through the nuptials and energetic evening dancing. The last thing you want is to have a would-be-perfect photo spoilt by your face looking shiny, eyeshadow creased or eye liner smudged!


A multitude of high quality products are used for bridal make-up including specialised skincare, skin primers, eyeshadow primers, highlighters, photographic friendly make-up and setting sprays, not forgetting the professional brushes and tools used to apply these. These items play an essential role in helping your make-up to last as long as possible as well as you looking your best. Paying for a make-up artist may seem an expense initially, but purchasing all of these items yourself would cost a king's ransom.

The morning of your wedding can be a rather stressful time, with everyone buzzing around and firing questions at you - I’ve been witness to many a tricky situation in those precious few hours before the big event. Most brides get the jitters on their special day (myself included) and it’s hard to do your own make-up with a churning stomach and shaky hand.


Having your make-up done gives you some time, escaping the mahem, to relax and focus on yourself. Professional wedding make-up artists are used to working to a schedule and ensure that the bride and bridal party are made up in plenty of time. I like to ensure there’s more than enough time built into the order of events to make a final touch up and check over any exposed skin such as the bride’s neck, shoulders and back to camoflague any blemishes and set them before the dress is put on.


In conclusion, long after the preparations, wedding vows, first married kiss, first dance, cutting the cake and throwing the bouquet, your photos will remain. Those photos will remind you of everything wonderful about your special day and will be looked at for years to come. You want to be proud to show them off and know without a shadow of a doubt, yes - you looked your absolute best.


Copyright  Celina Keywood






Minimising stress

My article - published in Just Weddings Magazine 2014.


Knowing which foundations and skin products to use is also important when it comes to being photographed. Moisturisers, foundations and powders with an SPF and other several specific ingredients create a white ghostly effect on your face when flash photography is used - so your face will not match your body colour. Not a good look for the wedding album!  Also, mineralised powder products look great in person, but make the skin look shiny in photos. Make-up artists will have a variety of foundations they use for different skin types and finishes, in several shades. I believe that skin should look as flawless as possible on your wedding day and custom blend the foundation for each bride to get the perfect shade.


It’s important to be aware that light reflective products (under eye concealer pens or powder) can reflect a white tone - think ‘I’ve been in the sun and worn ski goggles look’. So it’s best not to use these, unless it’s for specific highlighting and contouring.Double click to insert body text here ...